The development of a visual design tool: VisionPool

Abstract

Collectively creating a visual aesthetic product (e.g. a TV-programme) requires all involved to share same visions about content and its audiovisual expression in order to achieve a common understanding and a successful product. Today’s development of e.g. TV-programmes is subject to the influence of many stakeholders and can therefore be regarded as a classic collective design process, although the typical TV-development process currently is based on words as primary means of expression. The tool “VisionPool” facilitates the visual aspects of the collectively design process as a visual physical design tool. This tool has been developed during a number of ‘use-centred’ workshops. In this article the emerging use of the tool is being analyzed and evaluated, discussing the tool’s qualities as a ‘Concept Design Game’.