What type now?

Abstract

In light of the rapid proliferation of typeface design in
the digital era, what conceptual space provides impetus
to the designer wishing to create a new typeface design?
This article will illustrate the creative process in the
making of an individual type design. It will attempt to
locate this process in the technical and semantic
framework of current typographic debate.
The article documents the development of a typeface
design and discusses the questions: Can a contemporary,
digitally rendered sans-serif  be imbued with some of the
rhythmic and human visual qualities detected in
handwriting? What are the evaluation mechanisms?