Design as Seven Steps of Deterritorialization

Abstract

The purpose to this article is two-fold: First, to draw a map of the birth and development of design from the specific point of view: the concept of deterritorialization. Second, to address the present day situation of design through the deleuzian concept of “abstract machines”. The aim is respectively to more precisely specify the ultimate state of deterritorialization, and more importantly to uncover how these machines can advance the potentials of design by constituting becomings.