INVESTIGATION INTO COMPANYSPECIFIC DESIGN STRUCTURES TO RAISE DESIGN AWARENESS.

Abstract

This article focuses on design processes and the constituting structures within medium-sized and large scale companies. Intensive literature review, several cooperation projects and expert interviews revealed that there is a strong need for organisations to better understand the role of design for the success of development and production processes. Mentality differences as well as a missing knowledge in the field of design management competency could be identified as key factors for sustainable improvement.